Many an online business has been made, or broken, by a single email marketing campaign. If you do it right it can go viral, driving massive traffic to your website. If you do it wrong, on the other hand, it can sink your company. Read this article in full to find tips and techniques to teach you how to do it in a way that benefits your company.
Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email.
Practice consistency. Make sure to be consistent with your colors and branding in your emails. See to it that the font you’re using is readable. After sending a few messages, individuals will recognize your email in their box and they will pay attention. Branding is an important method to increase your business reputation.
Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Try to make it as easy as possible for customers to unsubscribe from your emails. By not making it simple, they will feel like you are being too pushy and may be turned off from your product or business. Give them the option to opt out from some of your emails or all of them.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Occasionally mix up your format for a more personal touch. For instance, you may consider using plain text, rather than HTML. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your George Brown website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Spamming can be very detrimental to your site, so ensure there’s a confirmation process to your newsletter’s opt in so you only have engaged subscribers. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company’s newsletter. The email should have links for both confirming and canceling the subscription That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.
When you know what to do, creating an email marketing campaign will be easy, effective and profitable. You’ll better your online reputation while building profits, and the initial investment of both time and money is small. There is no better way to grow your business, so start creating your campaign today!